BLACKPINK Rosé was announced as the star of the Yves Saint Laurent brand just two weeks ago. However, even in such a short time, she managed to make a huge difference for the brand. According to the shopping data published by iPrice Group, the interest in the brand has increased up to 10 times in some countries.
Since 29th of June, Rosé’s billboards have started to appear in many countries from Hong Kong to Australia.
Especially in Southeast Asia, Rosé has been catalyst for huge waves of interest. Hong-Kong, Philippines, Vietnam, Indonesia, Singapore and Malaysia are all under the influence of this “tsunami”.
“Rosé effect” shows itself especially in the bag category. Rose is already known for her fondness for luxury bags.
Although the details of the “actual sales” statistics have not been announced yet, it is already accepted that the promotion campaign with Rose has achieved great success.
