BLACKPINK Lisa has been selected as the new brand ambassador for luxury fashion brand BVLGARI.
On July 24, BVLGARI announced that they had decided to work with Lisa. “We chose Lisa as our official brand ambassador because we believe that her bold and unrivaled performances and her modern and trendy image as a fashion icon go well with our brand identity,” BVLGARI stated in a statement.
Lisa participated in the digital campaign of the brand’s “Serpenti” and “B.zero1” collections. These collections struck with her style and beauty.
Video of Lisa and BVLGARI’s digital campaign will be published in August through the brand’s official social media accounts.